Industry sectors
EFG works internationally with consumer (B2C) and business (B2B) targets.
EFG is specialized by industry sectors, namely:
- High-Tech/Telecom
- Consumer Products
- Medical/Health
- Automotive
- Retail
- Banking/Insurance/Finance
- Manufacturing
- Sports and Entertainment
Research methods
- Tests: Concept/User Tests, Organoleptic Tests, Usability Tests (for websites), Pre- and Post-Advertising Tests, etc,
- Strategic Surveys (usually with questionnaires "Conjoint"):
- Image and Positioning,
- New Product and Services Launch,
- Usage and Attitude,
- Communication,
- ...
- Creative Surveys
- Prospective Surveys
- Brand Positioning:
- Notoriety/Image Tracking
- Customer Satisfaction Positioning
- ...
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